Apple Tag - What happen to the one more thing??

Well, Apple’s Sept event was a bust!

Us techies are pretty mad at the CoinX twitter account (who has a 100% track record) cause he‘s the one who said, “but there’s one more thing”  

The thing is......He just didn’t say when. 

So if you were watching the September Apple event and you’re a techie like me than you were probably bored for most of it. With these incremental updates, you sat there waiting for the “one more thing”, but it never came.

I was for sure it was the Apple Tag. But I was wrong. Here are some possible reasons...

1. I didn’t think the Apple Tag would use an Ultra-wide band (or UWB) but after checking out the specs of the new iPhones, it now includes an ultra-wide band chip for spatial awareness.

Now if you look up what spatial awareness means you’ll find out that it the ability to be aware of oneself in space. Which to me sounds like a directional guidance system. Like they say, Before you know which way you need to go to find something like an Apple Tag, you have to know where you are first. Which also plays an important part in the AR feature that we are expecting with the Apple Tag. 

Back when I tested out the Pixel tracker which also did AR, it required one of the Pixies to be attached iPhone. After a little research online I found out that the Pixel tracker uses UWB and also Bluetooth. If you didn’t have one of the pixies attached to your phone, it wouldn’t work. So as a con to the product to always had this attachment on the back of your phone and in addition, it didn’t have buzzer so finding your tracker was only able to be done by AR.

So it sounds to me that the Apple tag will have UWB and Bluetooth. Which will demise the number of users that could use the AR feature but since it still uses Bluetooth it will still allow the 900 million plus users still be able to track your Apple Tag. 

I just hope Apple doesn’t mess up by forgetting the buzzer in the AppleTag. Don’t get me wrong, finding stuff with AR is cool, but in most cases, you can find your tracker much faster with sound. 

      2. iOS 13 is supposed to be released on September 19th and the new Apple Tag might not work on older OS’s that don’t have the new “Find My” app.  Apple is also planning on releasing iOS            13.1 on Sept 30th which seems a bit of rush. Maybe whatever the issue is maybe they had to rush it in time for Apple’s special October Event next month. 

That’s right, I think Apple will have another special event in October like they’ve done before, except for 2015 & 2017. This is when I think they will release the new Apple Tag. 

If you want to learn more about what Apple Tag is and how it can help you find all your misplace and lost items, Check out this video right here. 

Another small update I’m hearing about the Apple Tag is that the competition is ganging up. 

The next largest competitor is Tile who announced a partnership with Google to incorporate their finding technology with Google Assistant.  You can already ask Google Assistant devices to ring you tile but your phone still had to be within Bluetooth range of your tile, but this new incorporation will allow google assistant hubs to ring your tile, even when your phone is not around. 

Which to me is not anything amazing. Most google assistant devices are in your home and your phone is probably already there too. But what this does do is open the door to a big partnership where Google could build a similar system like Apple and their AppleTag pretty quickly.  Well just have to wait and see. 

Let me if you're going to get an Apple Tag and what you will put it on, in the comments below. 

If you want to learn more about what I think the Apple tag and will do to the competition, like Tile, Chipolo, Trackr, and many others. Click on the video right here.